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[Senders Name]
[Address line 1]
[Address line 2]
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Sample Letter #1: Introduce a product or service

[Letter Date]

[Recipients Name]
[Address line 1]
[Address line 2]
[State, ZIP Code]


[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],



Good news to all appliance outlets out there!

Our shipment of the latest flat screen TV models have just arrived! These models are equipped with the latest television technology to date, and they have been all the rage when they were first released only a few weeks ago.

Not only are they top-of-the-line quality products, we shall be offering them to you at very affordable rates you can surely benefit from!

Order now and avail of the various discount packages we are offering! The sooner you order, the larger discount you can get!

Each model comes with an enclosed insert describing in detail each product's features.

Hurry and avail of these wonderful new products before supplies run out!

Simply call 222-9999 to place your order today!



Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] -Optional-

cc: [Name of copy recipient] -Optional-