How to Write Goodwill Letters

Goodwill letters are sent generally to express positive emotions of support, approval or concern to an individual, group, or organization. These can be sent after a trying time in your life where certain individuals were there to assist you or as an everyday expression of support for a person or cause of an organization. You can also send a goodwill letter to welcome someone new in your company, neighborhood, or organization.

These are not normally considered to be formal letters, thus, handwriting them is completely acceptable and at times even suggested.

A goodwill letter can only be considered as such if you are genuinely focused on expressing your appreciation or recognition, without having any hidden agenda. Thus, be very sincere with your remarks and the words and expressions you use. As much as possible stay away from cliché or overused statements.

Get your inspiration from the personal experience you may have had with whomever you are sending your letter to. If this is impossible, think about future experiences that you can share with your recipient. This may apply when you are writing the letter to welcome someone new.

When stating your appreciation, thanks, or commendation be specific. Don’t generalize. Instead, if possible, mention the specific action and when it occurred so that your reader also has a very clear idea on why and what they are being commended for.

Goodwill letters are great ways to spread positive energy and a sense of accomplishment and positivity around so do not be stingy with writing letters such as these.

Goodwill Letters

59+ Topics (Situations) 263+ Sample Letters Writing Tips Recommendations 500+ Power Verbs 100% Formatted Ready to Use PDF Format

More Than 59 Topics and 263 Letter Samples

• Announce or introduce a new salesperson.
• Announce punitive measures against a client’s account.
• Announce the appointment of an employee to a committee or position.
• Announce the birth or adoption of a baby (personal letter).
• Announce the death of an employee or an employee’s relative.
• Announce the graduation of a son or daughter.
• Answer a request for information on a product or service.
• Apologize for a defective, damaged, or incomplete product.
• Apologize for a late payment.
• Apologize for a missed deadline.
• Apologize for a shipping delay or error.
• Apologize for an invoice or billing error.
• Apologize for betrayed trust.
• Apologize for damaged property.
• Apologize for someone else - Business related.
• Personal apologize for someone else.
• Apologize to an employee or employees.
• Approve a request.
• Follow-up Sales Letter.
• Request a change in a contract or agreement.
• Request a copy of an official document.
• Request a discount or a complimentary product or service.
• Request a favor.
• Request a promotion or salary raise.
• Request a refund or reimbursement.
• Request a response to a survey or questionnaire.
• Request a retraction or correction from the media.
• Request a rush order.
• Request additional money or information before you can fill an order.
• Request a testimonial or an endorsement.
• Request an explanation for a denial of credit.
• Request a credit line increase.
• Request an individual to volunteer services.
• Request application materials for admission to college.
• Request assistance or cooperation from someone in another firm.
• Request confirmation of an authorization to take action.
• Request confirmation of receipt of earlier mailing.
• Request confirmation of the receipt of a resume, contract bid, application, etc. (sender’s letter).
• Request correction of a billing error.
• Request correction of an error in a check.
• Request correction of an error in a credit card.
• Request correction of an error in a credit report.
• Request correction of an insurance company’s error.
• Respond to a job offer, negotiating conditions.
• Respond to a request for a donation or to a fundraising letter.
• Respond to a request for your resume.
• Respond to a request or application for additional training.
• Respond to a sales rejection.
• Send a gift with a sympathy letter.
• Send a gift with sympathy letters.
• Thank you letter to someone for her expressions of sympathy or condolence.
• Turn Down a Request to Give Advice or to Decline to Give an Opinion.
• Welcome a new account or an account reactivation.
• Welcome a new business to town.
• Welcome a new customer or client.
• Welcome a new employee.
• Welcome a new resident to the neighborhood.
• Welcome a new shareholder.
• Welcome a new student to school, class, or a training seminar.